Matthew Garrett blogged about how the review system on amazon can be exploited by companies via free or discounted products.
It’s hard to avoid the conclusion that Amazon’s review model is broken, but it’s not obvious how to fix it. When search ranking is tied to reviews, companies have a strong incentive to do whatever it takes to obtain positive reviews. What we’re left with for now is having to laboriously click through a number of products to see whether their rankings come from thoughtful and detailed reviews or are just a mass of 5 star one liners.
The whole blog article contains a lot of interesting details.